Certified Sommelier · WSET Level 3

Not simplywine.

A sense of place, poured into a glass.

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Private tastings
Fine-wine guidance
Cellar curation

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01 — Philosophy

Wine is not a product. It is weather, soil, patience and human choice—waiting for the right moment to become a memory.

Amit makes the world of fine wine feel personal. His approach connects technical knowledge with the feeling a bottle creates at the table: what to open, when to open it, and who to share it with.

0K+ wine community
0stories & tastings
WSETLevel 3 certified
Amit examining a glass of red wine while holding a bottle
ObserveUnderstandEnjoy

The profession

A guide between the bottle and the moment.

A sommelier does more than recommend wine. Amit reads the occasion, the palate, the menu and the story behind each label—then translates complexity into a confident choice.

Certified expertise Sommelier · WSET L3

02 — Private experiences

Choose the way
you want to taste.

Each experience is shaped around the guest—not a fixed script. From a first serious bottle to a complete private cellar.

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Private Wine Tasting

A guided evening built around a region, grape, vintage or story—at home, in a private room or for a celebration.

Individuals · Groups
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Cellar Curation

A considered collection for drinking, ageing and sharing, aligned to your palate, milestones and investment comfort.

Collectors
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Personal Wine Consultation

Confident guidance for a dinner, gift, special purchase or the bottle already waiting in your cellar.

Online · In person
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Hospitality & Corporate

Wine-list direction, team education and memorable hosted tastings for restaurants, hotels and private companies.

Bespoke
Amit's wine experience in Hong Kong
“It’s not about what’s on the table,
but the feeling it creates.”
— Amit
03 — From Amit’s cellar

Stories worth
uncorking.

A living library of bottles, vintages and drinking moments. Explore the knowledge behind the labels, then ask Amit what belongs at your table.

04 — A global palate

One craft.
Many places.

Wine is understood by travelling through cultures, tables and hospitality. Amit’s journey connects the precision of Hong Kong with the energy of Dubai and the generosity of island and Georgian traditions.

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Hong Kong

A refined, fast-moving centre for fine wine and modern hospitality.

05 — Expertise, made useful

From attention
to experience.

Amit’s knowledge already creates interest. A dedicated digital home turns that interest into a clear, bookable relationship.

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Be discovered

Evergreen wine stories create a searchable body of expertise beyond the life of an Instagram post.

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Qualify enquiries

Occasion, location, group size and preferences arrive before the first conversation.

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Sell premium services

Tastings, consultations and cellar work become tangible offers with confident positioning.

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Build owned authority

Credentials, stories and client experiences live in a brand Amit controls—not inside an algorithm.

A selection of fine wine bottles from Amit's tastings

A small experiment

Find your
wine direction.

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What are we choosing for?

Which mood feels most like you?

How involved should Amit be?

Your direction

A personally curated consultation.

Ask Amit to curate it

06 — Begin a conversation

What should
this evening feel like?

Share the occasion. Amit will shape the bottles, pace and story around the people at your table.

@amitsommelier

Demo form — connect to Amit’s email or booking system before launch.

Beautiful choice.This demo is ready to connect to Amit’s preferred booking channel.

In the glass
Amit’s view
Read Amit’s original note ↗